Your branding has to be strong and brand positioning has to be clear like who you sell to. If you have that clear and your execution follows then your message will be clear. I’m not saying that we are the best right now. I still see a lot of room to improve, but a lot … Read more
The model of this business is you get sponsorship from other people. But I realize that I don’t want to take a lot of this sponsorship because if it’s a big company that tries to brand themselves as healthy [products] using influencers and I don’t want to be part of it. And that’s when I … Read more
Chalita Hongsakul started her activewear brand because she wanted to look good and feel good while exercising! She didn’t see herself as ultra sporty and decided to create a brand from scratch and that is how Wakingbee Corporation was born!
Titaporn Tuchinda is this week’s guest and she is an executive coach, entrepreneur and investor in Thailand with more than one business! She has also conceptualised and set up two boutique hotels in Chiangmai from scratch! Titaporn is also an executive coach with Aberkyn. She shares a lot of great insights in this episode so jump right in!